The hit ITV2 programme The Only Way is Essex, sponsored by Wink Bingo, beat Downton Abbey, Sherlock, Miranda, Big Fat Gypsy Weddings and The Killing to receive the prestigious YouTube Audience prize at the BAFTA. The YouTube Audience prize was the only award of the night which was voted for by the public.
It proves that fans of the TOWIE series can really pull it off and get their favourite show on the big stage of the BAFTA. The cast of The Only Way is Essex including stars Sam Faiers and Amy Childs went on stage to pick up the prestigious television award. They could not believe the support they had received from their fans. It’s great news for the show and for the new season which is scheduled to air on ITV2 in the autumn. It’s also great news for Wink Bingo which is the main sponsor of the show. By associated their name to TOWIE, the online bingo website also associated its name with glamorous lifestyle and beautiful girls.
The fact that the show received a well known television award is great news for Wink Bingo and the marketing team can be proud of their intuition when they decided to sponsor the show. Online bingo players who win cash amount playing on Wink Bingo will know how to spend the money! It will be on flash cars, big watches, glamorous fashion and great nights out! Fans of the TV show will be able to play with a free welcome bonus and spend their cash winnings in any of the clubs mentioned on the show such as faces in Gants Hill or Nubar in Loughton.